Two Simple Questions Your Business Should Be Asking — But Isn’t

By Ian Altman

“Why would the client pick your company? Why wouldn’t the client pick your company? Think about what happens if you exhaustively consider these questions. What matters most is not the generic topic, but the underlying condition for each circumstance. For example, there are various reasons why someone would pick your company. For each one, lay out the reason, and then consider the questions that your clients might ask with respect to that reason.”

4 Signs That Outsourcing Can Be Your Startup’s Best Friend

By Brent Freeman

“Read the next line carefully if you’re running a startup or any business:Time is your enemy, and you’re not nearly as good at everything as you think you are. Even if you are that talented, there just aren’t enough hours in the day to do it all…I learned my own lesson about needing outside help the hard way. After devoting two years and seven figures trying to build an in-house team at my previous startup, my partners and I soon saw the market opportunity pass us by because, by the time we cracked the code, it was too late.”

The Single Biggest Secret To Making Great Hires

By William Vanderbloemen

“…we see daily just how vital it is for organizations to make great hires. It’s a game-changer. On the flip side, we’ve seen some disastrous hires that have cost organizations a lot in the long run.

If you lead an organization or a team, hiring is something that you absolutely must get right.

Unfortunately, there’s no one-size-fits-all formula that you can plug in to decide whether someone is right for your team or a trainwreck waiting to happen. So how do you master something that’s not an exact science?”